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Law Tracker

US State Privacy Laws: 2026 Tracker

A living guide to every active and upcoming US state privacy law. Who they apply to, what they require, and how they affect your website's cookie consent obligations.

Updated March 27, 202612 min read

As of March 2026, 21 US states have enacted comprehensive consumer privacy laws, with 15 currently in effect and 6 more taking effect through 2027. Unlike the EU, which has a single regulation (GDPR) covering all member states, the US has a patchwork of state-level laws with varying thresholds, rights, and enforcement mechanisms, and no federal privacy law.

The US privacy law landscape in 2026

The trend is accelerating. California led in 2020, and since then roughly 4-6 new states have enacted privacy laws each year. While the laws share common DNA (most are modeled on the Virginia or Connecticut frameworks), each has unique thresholds, exemptions, and enforcement approaches.

Key Point
The practical impact: if your website serves users across the US, you likely need to comply with multiple state privacy laws simultaneously. A geo-targeted consent approach is the most efficient way to handle this.

Active state privacy laws (as of February 2026)

StateLawEffectiveRevenue / Data Threshold
CaliforniaCCPA/CPRAJan 2020 / Jan 2023$25M revenue, 100K consumers, or 50% revenue from data
VirginiaVCDPAJan 2023100K consumers or 25K consumers + 50% revenue from data
ColoradoCPAJul 2023100K consumers or 25K consumers + revenue from data
ConnecticutCTDPAJul 2023100K consumers or 25K consumers + 25% revenue from data
UtahUCPADec 2023$25M revenue + 100K consumers or 50% revenue from data
TexasTDPSAJul 2024Conducts business in Texas + processes personal data (no revenue threshold)
OregonOCPAJul 2024100K consumers or 25K consumers + 25% revenue from data
MontanaMCDPAOct 202450K consumers (lower threshold due to smaller population)
IowaICDPAJan 2025100K consumers or 25K consumers + 50% revenue from data
DelawareDPDPAJan 202535K consumers or 10K consumers + 20% revenue from data
New HampshireNHPAJan 202535K consumers or 10K consumers + 25% revenue from data
New JerseyNJDPAJan 2025100K consumers or 25K consumers + revenue from data
TennesseeTIPAJul 2025$25M revenue + 175K consumers or 25K consumers + 50% revenue from data
IndianaICDPAJan 2026100K consumers or 25K consumers + 50% revenue from data
NebraskaNDPAJan 2026No revenue threshold; applies to entities that process personal data and are not small businesses

Texas and Nebraska stand out for having no revenue threshold, meaning even small businesses that process personal data may be covered.

Key rights across all active laws

RightCAVACOCTTXOR
Right to access
Right to delete
Right to correct
Right to portability
Opt out of sale
Opt out of targeted ads
Opt out of profiling
Private right of action✓*
Honor GPC / universal opt-out

* California's private right of action is limited to data breaches only.

How US privacy laws affect cookie consent

Unlike the GDPR, most US state privacy laws do not require opt-in cookie consent banners. Instead, they use an opt-out model:

  • Businesses can set cookies by default (no prior consent needed)
  • Consumers must be able to opt out of the sale of personal data and targeted advertising
  • A "Do Not Sell or Share My Personal Information" link (or similar) must be provided
  • Several states require honoring the Global Privacy Control (GPC) browser signal
  • Sensitive data (health, biometrics, precise geolocation, etc.) generally requires opt-in consent
Important
GPC compliance is increasingly mandatory. California, Colorado, Connecticut, Texas, Oregon, Montana, and Delaware all require businesses to honor the Global Privacy Control signal. If your site doesn't detect and respect GPC, you may be non-compliant in multiple states.

Laws taking effect in 2026-2027

StateLawEffective DateNotable Features
KentuckyKCDPAJan 2026Modeled on Virginia; 100K consumer threshold
OklahomaSB 546Jul 2026Virginia-model; 100K consumers or 25K + 50% revenue from data; permanent 30-day cure period
MarylandMODPAOct 2026Stronger data minimization requirements
MinnesotaMCDPAJul 2026Includes right to know specific data recipients
Rhode IslandRIDPAJan 2026Modeled on Connecticut; 35K consumer threshold
VermontVDPAJul 2027Includes private right of action (first beyond California)
Key Point
Vermont is notable: it will be the second state (after California) to include a private right of action, allowing consumers to directly sue businesses for privacy violations.

What about a federal privacy law?

As of 2026, there is no comprehensive federal privacy law in the United States. The most significant attempt, the American Privacy Rights Act (APRA), was introduced in April 2024 with bipartisan support but did not advance to a full vote.

Key sticking points include:

  • Federal preemption: whether a federal law should override state laws (California strongly opposes)
  • Private right of action: whether consumers should be able to sue directly
  • FTC enforcement authority and resources
  • Small business exemptions

Until a federal law passes, businesses must navigate the patchwork of state laws. The practical recommendation: build your privacy compliance for the strictest applicable law, then use geo-targeting to adjust the user experience per state.

How to stay compliant across all states

  • Implement a consent management platform with geo-targeting capability
  • Provide a clear "Do Not Sell or Share" opt-out mechanism
  • Honor Global Privacy Control (GPC) browser signals
  • Maintain a comprehensive, up-to-date privacy policy disclosing all required information
  • Offer consumer rights request mechanisms (access, delete, correct, opt-out)
  • Conduct regular data mapping to understand what data you collect and share
  • Require opt-in consent for sensitive personal data categories
  • Keep consent records for each user interaction
Tip
AutoCMP detects visitor location and automatically shows the appropriate consent experience: GDPR opt-in for EU visitors, state-appropriate opt-out for US visitors, and no banner where not required. GPC signals are honored automatically.

Frequently asked questions

Do I need to comply with every state's law?

You need to comply with the laws of states where your users are located, provided you meet that state's applicability thresholds. In practice, most businesses that meet California's thresholds will also meet other states' thresholds.

What is the Global Privacy Control (GPC)?

GPC is a browser-level signal that communicates a user's preference to opt out of data selling and sharing. It's supported by browsers like Firefox, Brave, and DuckDuckGo, as well as browser extensions. Multiple state laws now require businesses to honor it.

Does the CCPA apply to all businesses in California?

No. The CCPA only applies to for-profit businesses meeting at least one of three thresholds: $25 million annual revenue, processing data of 100,000+ consumers/households, or deriving 50%+ revenue from data sales. Note that Texas and Nebraska have no revenue threshold.

Will more states pass privacy laws?

Almost certainly. As of early 2026, additional states have active privacy bills in various stages. The pace has increased each year, and bipartisan support for consumer privacy continues to grow. We update this tracker as new laws are enacted.

Sources & References

This tracker is updated regularly but may not reflect the most recent legislative changes. This is informational content, not legal advice.

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